Museum labels redesign for one of the most fascinating geological museums in Moscow. Situated in the Main Building of MSU, Earth History Museum has a rich collection of minerals along with the vintage feel of the actual museum halls, which are full furniture and displays from the 60’s.
MSU ESM
role: graphic designer
2021-2023
- clear hierarchy of information;
- bold symbols with higher contrasts for elder scientists and professors to read;
- reimagining museum labels as less decorative and more informative objects;
- design several sizes of labels for various types of expositions;
Before
- clear typographic and layout hierarchy
- accessible object archival numbers and bold typography for employees of the museum and elder scientists
- system of appropriate label sizes designed to support but not shade the actual minerals
- more than 600 labels checked, reworked and restructured, but the work is still in progress
After